Out-of-the-box thinking is not the constant practice of any successful business.
We believe that business is the box. It is the definition, defense and structure built around every successful business. New, creative thinking is an essential skill set and when it produces a great new idea, we say "build" a box around it as soon as possible.
Rabbit trails. Undisciplined initiatives, money pits. Distractions. Half realized ideas. They all too often begin with one suggestion.
"Its time to start thinking out of the box."
New creative thinking is best when it is nurtured as a disciplined skill set within the company. New ideas should be given the most attention when they hold the promise of expanding the box and leveraging the strengths and structure of the current business.
At Portofino we build boxes. We expand them, strengthen them and connect them.
